The critical underpinning for design lies in the "social" element - the social psychology that we, as social animals, bring to all our…
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The critical underpinning for design lies in the "social" element - the social psychology that we, as social animals, bring to all our interactions.
Good design should therefore reflect good social behaviour: honest, friendly, accessible, useful, engaging, rewarding, enjoyable, courtesy etc. etc.
Good design for social software will reflect the embedded or implicit assumptions we bring to, and seek in, social activity.
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